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KARLA MOHI
  • Work
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  • Food Stories

Countdown

My creative time on Countdown included logo development, specifically Price Lockdown, and the value meal and recipe brand ‘Feed Four For 15’. I also art directed most food shoots for press and print, including instore recipe cards.

 Price Lockdown was developed to change perception that product would go on sale for a week and go back to normal. With Price Lockdown the price would be reduced and stay that way, creating a new ‘low everyday price.’
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